[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero” _builder_version=”4.9.2″ background_color=”#4C1F2A” background_image=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/06\/pattern-cerchi1920x1080-2.png” custom_padding=”67px|0px|67px|0px|true|false” custom_padding_tablet=”40px|0px|40px|0px|true|false” custom_padding_phone=”20px||20px||true|false” animation_style=”zoom” animation_intensity_zoom=”4%” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”85%” width_last_edited=”on|phone” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
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Strenghten Chiaretto di Bardolino brand awareness on an international level igniting the conversation about ros\u00e9 wine and the lack of a dedicated emoji.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.9.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.2″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” custom_margin=”||60px|” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
2021<\/p>\n
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Press Office, Digital Marketing<\/p>\n
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There are emoji for red and sparkling wines but not for ros\u00e9 wines. Why not creating an emoji to give voice to this category too? This is how Angelo Peretti, Director of Consorzio di Tutela del Chiaretto di Bardolino got the idea of Pink Wine, the ros\u00e9 wine emoji designed by Paffi Creative Studio.<\/p>\n
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src=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/07\/CHIARETTO_PINK-WINE-EMOJI.jpg” title_text=”CHIARETTO_PINK-WINE-EMOJI” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFD000″ hover_overlay_color=”rgba(255,255,255,0.3)” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.11.2″ custom_padding=”||||false|false” animation_direction=”right” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Feature Section 02″ _builder_version=”4.9.2″ background_color=”#f9f9f9″ use_background_color_gradient=”on” background_color_gradient_start=”#f7f7f7″ background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”110px|0px|0px|0px|false|” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”” background_last_edited=”on|tablet” background_color_gradient_start_position_tablet=”48%” background_color_gradient_end_position_tablet=”48%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.9.2″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” _builder_version=”4.11.2″ background_image=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/05\/pattern-yellow.png” background_size=”contain” background_position=”center_left” text_orientation=”justified” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
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We have submitted to Unicode Consortium, which supervises universal character encoding, the request to insert the Pink Wine emoji. We then share the news among national and international publications about the Pink Wine emoji request. This led to an intense debate over the issue and about ros\u00e9 wines, which are often misrepresented. In addition to this, we have also created a succesfull online petition on change.org to support the request.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fun Fact Section” _builder_version=”3.22″ background_color=”#fcd21d” custom_margin=”|||” custom_padding=”110px||110px||true” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ admin_label=”Statistic Area” _builder_version=”4.9.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.2″ custom_padding=”||100px||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
RESULTS<\/p>\n
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RESULTS<\/p>\n
” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.11.2″ text_text_color=”#4C1F2A” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
RESULTS<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.2″ header_font=”||||||||” text_orientation=”justified” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The Pink Wine emoji news has been relaunched by Italian and foreign main publications in the US, UK, France, Spain, Brazil, Germany. The Times, The Daily Telegraph, BBC, Food&Wine, JancisRobinson.com, Decanter, Falstaff were some of the publications covering the news. This has allowed us to cast a light on Chiaretto di Bardolino and on ros\u00e9 wines which are often considered a minor category despite the fact nowadays the represent a considerable share of the international market.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ custom_padding=”5%||||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ custom_padding=”5%||||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”servizi” _builder_version=”4.9.2″ _module_preset=”default” background_image=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/06\/pattern-cerchi1920x1080-2.png” background_size=”initial” custom_padding=”50px||100px||false|false” custom_padding_tablet=”||50px||false|false” custom_padding_phone=”” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/06\/pattern-cerchi1920x1080-2.png” background_image_phone=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/05\/pattern-cerchi-700×700-1.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_size_phone=”contain” background_position_tablet=”top_right” background_position_phone=”bottom_right” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
WE DEAL WITH<\/p>\n
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WE DEAL WITH<\/p>\n
” content_last_edited=”on|tablet” _builder_version=”4.9.7″ _module_preset=”default” header_font=”|300||on|||||” header_font_size=”22px” header_letter_spacing=”2px” header_2_font_size=”40px” header_3_font=”|300||on|||||” header_3_font_size=”21px” background_image=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/06\/pattern-yellow-1.png” background_size=”initial” background_position=”bottom_left” global_colors_info=”{}”]<\/p>\n
WE DEAL WITH<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” disabled_on=”off|off|off” admin_label=”Services” _builder_version=”4.9.7″ background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”50%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”25px||0px|||” saved_tabs=”all” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Press Office” use_icon=”on” font_icon=”%%209%%” icon_color=”#FFD000″ use_icon_font_size=”on” icon_font_size=”60px” _builder_version=”4.9.7″ header_level=”h3″ header_font=”|600|||||||” header_text_align=”center” header_text_color=”#4C1F2A” header_font_size=”23px” header_line_height=”1.4em” body_font=”||||||||” background_color=”#FFFFFF” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” custom_margin=”||0px||false|false” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” header_font_size_tablet=”” header_font_size_phone=”21px” header_font_size_last_edited=”on|phone” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” global_colors_info=”{}”]<\/p>\n
We identify brands\u2019 strengths and transform ideas into news to communicate to the right interlocutors in the wine and food business<\/p>\n
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For over ten years we have been building strong and long-lasting relations between brands and major opinion makers in the wine industry operating in 18 countries around the world<\/p>\n
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We define tailor-made web marketing strategies to increase the value and awareness of brands among food and wine professionals as well as enthusiasts<\/p>\n
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DISCOVER OUR WORKS<\/p>\n
” content_phone=”<\/p>\n
DISCOVER OUR WORKS<\/p>\n
” content_last_edited=”on|tablet” _builder_version=”4.11.2″ _module_preset=”default” header_font=”|300||on|||||” header_font_size=”22px” header_letter_spacing=”2px” header_2_font_size=”40px” header_3_font=”|300||on|||||” header_3_font_size=”21px” background_image=”https:\/\/www.studiocru.com\/wp\/wp-content\/uploads\/2021\/06\/pattern-yellow-1.png” background_size=”initial” background_position=”bottom_left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
DISCOVER OUR WORKS<\/p>\n
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AQUA CRUA<\/p>\n
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